Indian Council for Research on International Economic Relations

Ongoing Details

Project Leader: Arpita Mukherjee
Research Team: Souvik Dutta, Tanu M. Goyal, Ankita Marwaha and Avantika Kapoor
Commencement: April 2017
Funded by: PepsiCo Holdings India Pvt. Ltd.

A number of studies have highlighted the benefits of consuming fruits and vegetables and juice and have linked lower than recommended level of consumption to poor health and increased risk of non-communicable diseases. Despite being one of the largest producers of fruits and vegetables in the world, India faces high rates of malnutrition and related diseases and deficiencies that result from poor intake of fruits and vegetables among Indian consumers. A recent study by researchers at ICRIER, found that even high and middle income educated Indian consumers are consuming less than the World Health Organization (WHO) recommended daily 5 servings (of 80 grams each) fruits and vegetables and the shortfall in consumption is more acute for young Indians. Other studies have also highlighted existence of high level of nutritional deficiencies in India especially amongst children.

As per the recommendation made by the Expert Committee of the Indian Council of Medical Research and accepted by the National Institute of Nutrition, India, every individual should consume at least 300 grams of vegetables daily and 100 grams of fresh fruits regularly. Keeping this as the benchmark and focusing on consumption of fruits, vegetables and juices, a survey of nutritionist and dieticians was conducted during September-October, 2016 to examine their consumption pattern. It is expected that knowledgeable consumers – nutritionist and dieticians, are more likely to meet the recommended intake prescribed by National Institute of Nutrition.
Further, a survey of school children was conducted during October-December, 2016 to understand their consumption pattern. The objective of survey is to find out the actual consumption pattern of fruits, vegetables and juices of the survey participants and examine the shortfall in the consumption if any. Based on the survey results, policy recommendation will be made.