Objective: This report evaluates the economic potential of a transforming music industry in India with a focus on the informal sector. The study will provide the first estimate for the unorganized sector of India’s music industry including level of employment.
Scope and Deliverables: The study will trace the digitally driven transformation of the music industry with a focus on impacts for the informal sector including brassbands, DJs, independent musicians, sound engineers, etc. on their contributions to the industry, incomes, livelihood opportunities and vulnerabilities. The analysis is based on a primary survey, focus group discussions and several in-depth interviews. The quantitative and qualitative analysis will inform policy recommendations on formalization and improved implementation of copyrights, skilling, professionalization, performance infrastructure, etc.
The Untold Potential of India’s Informal Music Industry
by Dr. Mansi Kedia, Mr. Mayank Manish, Dr. Aarti Reddy , Richa Sekhani, Saptorshi Gupta