India is the second largest producer of fruits and vegetables in the world. From the demand side, India, with a population of 1.36 billion and a large consumer base, has emerged as an important market for the non-alcoholic beverage sector. The objective of the study was to understand the contribution of the non-alcoholic beverages sector towards the Indian economy, examine the strengths and best practices, identify challenges and suggest a way forward to make India one of the world’s leading beverage processing hub as the country sets its vision for Amrit Kaal – India @2047
Output: The Final Report has been released on May 27, 2022 at the release event in India Habitat Centre, New Delhi by Mr. Suman Bery, Vice Chairman, NITI Aayog, Government of India & Shri Sudhanshu Pandey, Secretary – F&PD, Ministry of Consumer Affairs, Food & Public Distribution.
Report:
Contribution of Non-Alcoholic Beverage Sector to Indian Economic Growth and Atmanirbhar Bharat
Author(s): Dr. Arpita Mukherjee, Ms. Eshana Mukherjee, Mr. Vishnu Menon
Op-Ed Article:
Juicing Jobs for India, with Eshana Mukherjee published in The Times of India on September 28, 2022 accessible at Juicing jobs for India (indiatimes.com) (last accessed on Nov. 15, 2022)
Time for sin tax on sugary foods, beverages to curb consumption?, with Eshana Mukherjee, published in Fortune India on June 8, 2022 accessible at https://www.fortuneindia.com/opinion/time-for-sin-tax-on-sugary-foods-beverages-to-curb-consumption/108514 (last accessed on July 7, 2022)
How trade agreements can take our beverages to global markets, with Eshana Mukherjee, published in the Mint on June 1, 2022, accessible at https://www.livemint.com/opinion/online-views/how-trade-agreements-can-take-our-beverages-to-global-markets-11654012844944.html (last accessed on July 7, 2022)
Making India a world beverage hub: What should be the right policy?, with Eshana Mukherjee and JP Meena published in the fortnightly news magazine Food & Beverage News (Page No. 10), April 16-30, 2022 accessible at Food and Beverage News – Aahar 2022 (saffronmedia.in) (last accessed on May 11, 2022)
