The objective of this study is to (a) understand the consumption patterns of fruits and vegetable in India and compare this against the recommended quantity for an adult as is specified by the World Health Organization and (b) understand the demand and supply gaps and (c) identify the reasons for shortfall and (d) make policy recommendations so that India becomes a healthy nation. The study covered a sample survey of consumption pattern of urban middle- and high-income consumers across six metro cities. This class of the population is now increasingly prone to lifestyle related diseases. Based on this study FSSAI came out with the Nutraceutical guidelines.
The Final Report has been released by Mr. S. K. Malhotra, Agriculture & Horticulture Commissioner, Ministry of Agriculture & Farmer’s Welfare, Government of India in Hotel Taj Mansingh, New Delhi on February 4, 2016
Author(s): Dr. Arpita Mukherjee, Dr. Tanu Goyal, Mr. Souvik Dutta
“Ensuring Nutrition Security: A Survey of Urban Indian Consumers’ Purchase and Consumption of Fruits and Vegetables”, co-authored with Souvik Dutta and Suvi Agrawal in ‘Journal of Business and Economics’ published by Academic Star Publishing Company, New York, USA, February 2017, pgs 170-185.