Direct selling is a form of non-store retail format. This study provided an overview of the direct selling sector in India and examined its socio-economic impact. It examined the barriers faced by the industry, including regulatory gaps. The report made policy recommendation to sustain the growth of this sector and for development of entrepreneurship. One of the key recommendations was to help create a supporting environment for flexible jobs for women with facilities to work from home.
Report
Report: Socio-Economic Impact of Direct Selling: Need for a Policy Stimulus
Author(s): Dr. Arpita Mukherjee, Dr. Tanu Goyal, Ms. Divya Satija, Ms. Nirupama Soundararajan
Op-Ed Articles:
Direct selling industry in India: A rocky road towards transparent regulations, published in Firstpost on September 3, 2022 accessible at Direct selling industry in India: A rocky road towards transparent regulations (firstpost.com) (last accessed on Sept. 6, 2022)
