BRANDING AND COMMUNICATIONS CONSULTANT
(ICRIER-PROSUS Centre for Internet and Digital Economy)
Location: Delhi
Duration: 3 Months (with a possibility of extension)
Objective:
We are seeking a Branding and Communications Consultant to review and enhance the branding of IPCIDE, a joint initiative by ICRIER and PROSUS. The consultant will evaluate the current branding elements, including the name and logo, and provide a comprehensive plan of action to improve brand recall and effectiveness.
Upon creating a satisfactory Plan of Action for enhancing IPCIDE’s branding, the duration of the contract may be extended to enable the candidate to implement to the agreed plan.
Key Responsibilities:
• Conduct a thorough review of the IPCIDE branding, including the name and logo.
• Assess brand recall and effectiveness in alignment with IPCIDE’s objectives.
• Develop a detailed plan of action with recommendations for brand enhancement.
• Present findings and actionable strategies to key stakeholders.
• Provide ongoing support during the implementation of branding improvements.
Qualifications:
• Proven experience in branding and marketing strategy, especially for think tanks and Centres of Excellence.
• Ability to analyse and provide actionable insights on branding effectiveness.
• Excellent communication and presentation skills.
How to Apply:
Please send your resume, portfolio, and a brief cover letter outlining your approach to this project to srahul@icrier.res.in