After every election there is a spate of articles on whether economic reforms were or were not responsible for the fall of the incumbent government. Many theories are floated to explain the voting behaviour of the public. The recent general election was no exception. Though we are not in the business of forecasting elections we do believe that good theoretical and empirical analysis can and should be brought to bear on all issues that may affect economic reform and policy change, in the interests of the Nation. What this article attempts to do is to relate standard economic analysis of consumer utility to voting behaviour. It then goes on to authenticate (not test) the model against the results of the recent elections. At this stage the model remains a hypothesis.