Digital technology has facilitated international trade in services. Services now constitute a major proportion of global
economic activity and are being delivered using electronic communication. Digital trade has lowered barriers to market entry, expanded and diversified product markets and has made the international trade climate more open.3
Through global value chains, data generated and used in digital trade, enables the coordination of international production processes, helps small firms reach global markets and is a key input for automation in trade facilitation.4
With products and services increasingly being tailored using data and customised to suit unique tastes and preferences, data has not only lead to operational efficiencies but has also become a determinant of competitive advantage.