We gratefully acknowledge the contribution of Broadband India Forum (BIF) and its members in facilitating this research. We humbly recognise the co-operation of T V Ramachandran, Sandhya Balasubrahmanyam, and Garima Kapoor from BIF without whose constant support and diligence the report would not have been possible. We would also like to thank Vivan Sharan from Koan Advisory for taking out the time to help us connect with app based service companies. The richness of the case studies has added immense value to the study and the insights of willing representatives from the content creators featured in this report have been fundamental. We are grateful for their profound interest in our study and for making the time to engage with the research team. We would also like to thank Usha Andra from CISCO VNI who promptly agreed to share invaluable data and helped with decoding it. Our diligent interns Saumitra Khullar, Tanya Vaidya and Manvi Puri have been nothing short of a blessing, always standing by to rescue us from difficult situations. We are also grateful to all our colleagues at ICRIER for providing a stimulating environment that makes such research possible. All errors are our own.